Wolfgang challenged our team to explore how the brand could stand out in Petco through a more expressive, unconventional retail presence. I developed fixture concepts designed to feel energetic, youthful, and fashion-forward, exploring two primary visual territories: surf/skate culture and outdoor mountain environments.

The concepts pushed Wolfgang's existing visual language through bold illustration, photography, pattern, and high-contrast graphic treatments. Multiple directions were developed and reviewed internally as part of a broader exploration of where the brand could go next.

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This project was completed by Brinley Clark while employed by Signature Products Group. All intellectual property related to this project belongs to Signature Products Group and their in-house brand Wolfgang. Additionally, the graphic elements and photography incorporated into this artwork were provided by Wolfgang.