SpectATOR SPORT
When I worked for GroupRateIt from 2023-2024, the company was launching a new brand called Spectator Sport. Its focus was to highlight incredible high school athletes while selling associated sports ecquipment and jerseys. Their social media marketing strategy was primarily to create athlete feature reels for Instagram and Tiktok. These athlete highlights needed thumbnails for the social feeds that included the athlete's name, high school, and our Spectator Sport branding. To create a strong brand identity, we used: Vipnagorgialla and Michroma. Our goal was to increase viewership by creating intense and dramatic thumbnails while exuding a spirit of hard work and sportmanship. Here are a few of my favorite thumbnails I created to generate traffic.
Pinterest Pins
When I worked for Travel Payment Solutions from 2019-2022, part of our social media marketing strategy was creating pins that linked to the travel blogs that I wrote. Since pins have a lifespan of 6 months, we leveraged them to increase exposure to our adventure travel blog. To create a strong brand identity, I stuck to two fonts: Bebas and Mystique. The intensity and drama of the font mystique mirrored the adventurous nature of the Himalayanwonders, Trekkinghero and Adventurehero brands. Here are a few of my favorite pins I created to generate traffic.
