Logo design & Brand Identity
wolfley cinematics
Wolfley Cinematics asked me to help create a logo to be used on drone videos and social media. More specifically the brands’ goal was to convey a sense of curiosity, adventure and vision with the aim to raise its visibility among the target audience of potential customers: real estate venues, action sports and media companies. Because of its intended use on social media, the logo needed to be scalable (ie vector) that could look good in small formats.
I originally proposed a line art wolf logo in a blue and orange color palette - colors that portrayed a playful curiosity. These were well received by the client, however after a few rounds of tweaking this we realized that it was important to include a pair of drone goggles on the wolf. The previous line art style created some limitations in creating the detail required for the drone goggles.
To work in the idea of the drone goggles, we decided to drop the full body and instead just do the wolf’s head. At this point I received several new images from the client that indicated to me that we needed to shift the style from line art to something more detailed and 3-dimensional. At this point, we were still playing with the colorful palette. But to showcase the strength of the logo on its own, I was first showing the client the black, white, and gray version to show the different values.
Once he saw the gray version, he was set on this “simple and slick” iteration. From here, we needed to make a few more changes -we dropped the bottom antennae, changed the neutral smile into more of a sassy smirk, and played with more typography options. What we settled on was a grunge type that communicated adventure and out of the box thinking. With my client satisfied with the design, I created his assets, including a custom t-shirt and package of custom stickers.
STREAMPUNKS Team LOGO
The Steampunks team at Recursion has been squashing coding bugs at full steam for years. They’re a tight knit team of software developers known for developing databases of the highest quality. The Steampunks needed a new logo with a modern design that represents their identity as visionaries flying high above the rest. This new logo was showcased on their team hoodies and helped boost morale and team bonding.
Spectator Blankets Web Theme
Spectator Blankets is a leader in the wholesale industry of designing blankets for high schools and sports teams. The company helps schools and teams make a profit on the products by ordering them wholesale. Spectator Blankets needed a new website theme with a more modern design that would reflect its shift towards becoming a more sports and athlete focused company. After creating a new website color scheme, I reorganized online store to showcase their best selling products first.
