Hooey Graphic T-Shirt Designs

For Hooey’s 2026 line, I developed 52 graphic concepts exploring the brand’s Western heritage, rodeo culture, and growing influence in contemporary lifestyle and athletic apparel. I explored a range of visual directions; from vintage Western typography and regional iconography to wildlife illustration, pattern, and more modern graphic treatments.

The strongest concepts were refined for production and incorporated into Hooey’s 2026 retail collection.

​

This project was completed by Brinley Clark while employed by Signature Products Group. All intellectual property related to this project belongs to Signature Products Group and their brand partner Hooey. Additionally, some of the pattern and graphic elements incorporated into this artwork were provided by Hooey.