Hooey Graphic T-Shirt Designs
Design and composition · Signature Products Group
For Hooey's 2026 line, I developed 52 graphic concepts exploring the brand's Western heritage, rodeo culture, and growing influence in contemporary lifestyle and athletic apparel. I pushed a range of visual directions, from vintage Western typography and regional iconography to wildlife illustration, pattern, and modern graphic treatments.
Working with the product line manager and the Hooey team over about a month, I refined the strongest concepts and aligned each to the brand's visual language. Nine designs, each with multiple colorways, were finalized for Hooey's 2026 retail collection and are now carried at national retailers including Theisen's, Coastal, Dunham's, Murdoch's, and Big R.
A selection from the 60+ concepts explored for the line.
Completed during my time at Signature Products Group. All intellectual property belongs to Signature Products Group and its brand partner Hooey; some pattern and graphic elements were provided by Hooey.