Retail Signage & Headers
Design and composition · Signature Products Group
I design the graphics and layouts that bring retail displays to life, composing imagery, headers, and product information onto fixtures built to set dimensions so the whole unit reads on a busy sales floor. My work is the visual layout on the structure, not the physical fixture itself.
My header and display graphics shown in the retail planogram
For Carhartt's Station Tool line and Browning's handbag line, I laid out freestanding and inline displays, arranging lifestyle imagery, product callouts, and campaign headers into layouts designed around each fixture's shelves, pegs, and header dimensions. Both were produced and sent to retail.
The Wolfgang team challenged me to explore how the brand could stand out at retail through a more expressive, unconventional presence. I designed a standalone display concept built to feel energetic, youthful, and fashion-forward, laying out two primary visual directions for the client to choose from: a surf-and-skate territory and an outdoor mountain territory. Working entirely from Wolfgang's existing brand assets, I selected and composed their photography, illustration, and graphic elements into a flexible display system, arranging multiple interchangeable panels, center displays, base-deck options, and a functional "Check Your Fit" dog-sizing panel for the brand to choose from. The concept was developed and reviewed internally but was not sent to retail.
Completed during my time at Signature Products Group. All intellectual property belongs to Signature Products Group and its brand partners. Campaign copy, photography, illustrations, logos, and brand elements were provided by the respective brands; my work was the display layout and composition.