Browning Graphic T-Shirt Designs
Design and composition · Signature Products Group
For Browning's 2026 line, I created over 60 graphic thumbnails exploring directions rooted in the brand's legacy of rugged performance and outdoor heritage. Drawing on Browning's iconic imagery, the Buckmark, hunting culture, and tactical aesthetics, I developed designs that honored the brand's identity while bringing a fresh, modern energy. After a team design review and revisions, I worked with the product line manager to refine palettes and finalize edits. The selected designs were produced for Browning's 2026 collection and are carried at national outdoor retailers including Big R, C-A-L Ranch, Fleet Farm, and Coastal.
Alongside the produced designs, I explored dozens of additional directions for the line. This selection shows concepts that weren't chosen for production, some set aside as too close to existing Browning graphics, others in favor of stronger alternatives I'd developed. Exploring widely is how the strongest designs surface.
A selection from the 60+ concepts explored for the line.
Completed during my time at Signature Products Group. All intellectual property belongs to Signature Products Group and its brand partner Browning; some vintage elements were provided by Browning.